“I live and work in Yerevan. I have more than 20 years of work experience in various fields of design and art.
As a designer, I have collaborated with many museums in Armenia, studied significant exhibits of historical and cultural art of different centuries. And the idea arose to create modern accessories, through which to make this Armenian art accessible to a wide range of people.
Taking the motif of a museum ornament, painting or a piece of nature, I create a new composition with an author’s design, giving it a new breath, turning it into a shawl, bag or ornament, allowing the wearer to enjoy that hidden beauty, while emphasizing his personality.
This is how I created the HASIS brand.
The name of the brand, according to the legend, is the name of one of the Urartian queens, the wife of Argishti 2, and there is a beautiful love story connected with her.
The symbol of the lily flower, which is included in the trademark of the brand, was used in the jewelry of men and women in the Urartian times, because it had a protective property against dark forces.”